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Celebrities have long influenced what people wear, from red carpet moments to street style inspiration. But in recent years, they’ve taken things a step further by creating their own fashion labels that reflect their personal tastes, values, and creative visions. These brands are no longer just vanity projects. Many have become legitimate forces in the fashion world, blending star power with thoughtful design, inclusivity, and sustainability. From A-list icons to music trailblazers, here are the celebrity-owned fashion labels that deserve a spot on your radar.
15 Celebrity Fashion Brands Changing Style in Powerful Ways
1. Fenty by Rihanna
When Rihanna launched Fenty, she completely changed how celebrity fashion brands were perceived. Under the LVMH umbrella, Fenty became the first luxury fashion house helmed by a Black woman. The label focused on bold, modern designs that represented confidence, individuality, and inclusivity. Although the high-fashion line is currently on pause, its influence remains undeniable.
Beyond the luxury segment, Rihanna’s Savage x Fenty lingerie line continues to thrive. The brand is known for celebrating all body types, featuring models of every size, ethnicity, and gender identity. Its runway shows feel more like celebrations of diversity than traditional fashion presentations, making Savage x Fenty a cultural movement as much as a business success.
2. SKIMS by Kim Kardashian
Few brands have had the meteoric rise that SKIMS has enjoyed since its launch in 2019. Founded by Kim Kardashian, the brand started as a shapewear line designed to be more inclusive than what was previously available on the market. The pieces are engineered for comfort, versatility, and a range of body tones and sizes that reflect real people.
Over time, SKIMS expanded into loungewear, activewear, and even men’s essentials. Its success lies in blending minimalist design with real-world comfort, appealing to people who value everyday luxury. With a billion-dollar valuation and multiple viral product drops, SKIMS has evolved into a global lifestyle brand that redefines how we see body positivity and personal style.
3. Ivy Park by Beyoncé
Beyoncé’s Ivy Park is more than a collaboration with Adidas; it’s a full-fledged brand that fuses performance wear with high fashion. The line reflects Beyoncé’s empowering ethos—strength, individuality, and creativity. Ivy Park’s collections often feature vibrant colors, bold silhouettes, and gender-neutral designs, making them versatile and empowering.
Each collection feels like an event, often accompanied by striking campaigns that feature Beyoncé herself alongside diverse models and athletes. Ivy Park has carved out a niche for those who see activewear as an extension of their identity rather than just gym attire. While reports of Beyoncé ending her partnership with Adidas have surfaced, her influence on athleisure remains profound.
4. Good American by Khloé Kardashian and Emma Grede
Khloé Kardashian co-founded Good American with entrepreneur Emma Grede in 2016, and the brand quickly gained a loyal following for its inclusive approach to denim. The idea was simple but revolutionary, jeans that fit every body shape perfectly. The brand’s “body positive” ethos is backed by real representation, using unretouched campaign photos and models across a wide range of sizes.
Good American has since expanded into activewear, dresses, and shoes, all of which maintain the same commitment to fit and comfort. It’s rare for a celebrity brand to feel authentic to its founder’s mission of celebrating body confidence and empowering women.
5. The Row by Mary-Kate and Ashley Olsen
When Mary-Kate and Ashley Olsen launched The Row in 2006, many doubted whether the former child stars could break into serious fashion. They not only proved the critics wrong but also built one of the most respected luxury brands of the 21st century. Known for its understated elegance, impeccable tailoring, and minimalist designs, The Row caters to those who appreciate quiet luxury over loud logos.
The brand’s success lies in its focus on craftsmanship and timeless design rather than celebrity status. Each piece is made with attention to detail and premium materials, often appealing to the fashion elite. The Row represents how celebrity influence can evolve into true artistry when paired with dedication and vision.
6. LITA by Ciara
Ciara’s label LITA, short for “Love Is The Answer,” is a contemporary women’s brand inspired by her personal style. The line features a mix of streetwear and sophisticated silhouettes, blending comfort with a strong, feminine edge. LITA also promotes sustainability, using eco-friendly materials and responsible production practices.
The brand’s collections emphasize empowerment and confidence, two things Ciara embodies. From structured blazers to statement boots, LITA offers pieces that encourage women to express their individuality while feeling powerful and stylish.
7. House of Harlow 1960 by Nicole Richie
Before the rise of influencer brands, Nicole Richie’s House of Harlow 1960 was already ahead of its time. What began as a jewelry line evolved into a full-fledged lifestyle brand offering clothing, accessories, and home décor. Richie’s aesthetic, a mix of bohemian chic and vintage glamour, shines through in every piece.
The brand’s enduring popularity lies in its timelessness. Rather than chasing trends, House of Harlow 1960 embraces laid-back California style with an elevated twist. It’s one of the few celebrity labels that have maintained consistency and authenticity for over a decade.
8. Honor the Gift by Russell Westbrook
NBA superstar Russell Westbrook has always been known for his bold fashion sense, so it was only natural for him to create Honor the Gift. The brand combines streetwear influences with Westbrook’s unique eye for detail. It celebrates self-expression, community, and perseverance, often featuring collections inspired by his Los Angeles roots.
Honor the Gift’s pieces, from oversized hoodies to tailored trousers, and balance casual wear with sophistication. It’s a label that appeals to those who appreciate storytelling through fashion, with each collection paying tribute to the spirit of resilience and individuality.
9. Draper James by Reese Witherspoon
Reese Witherspoon’s Draper James captures the essence of Southern charm with a modern twist. Named after her grandparents, the brand celebrates Witherspoon’s Tennessee roots and love for timeless, feminine fashion. The collections often feature floral prints, classic silhouettes, and cheerful colors that exude warmth and hospitality.
Beyond clothing, Draper James also offers accessories, home décor, and stationery, creating a complete lifestyle experience. The brand has partnered with major retailers like Kohl’s, making its pieces more accessible while maintaining its signature Southern-inspired elegance.
10. HSTRY by Nas
Hip-hop legend Nas founded HSTRY as a streetwear brand rooted in cultural storytelling. Each collection draws inspiration from Black history, social movements, and personal heritage. The label blends nostalgia with contemporary design, creating clothing that makes a statement both visually and politically.
HSTRY has become a platform for dialogue as much as a fashion brand. By merging street culture with education, Nas continues to shape conversations around identity and empowerment through style.
11. S by Serena by Serena Williams
Serena Williams brings her same drive and confidence from the tennis court to the fashion world with S by Serena. The brand promotes boldness, versatility, and inclusivity. Each collection offers elevated essentials for women who juggle multiple roles.
From sleek blazers to comfortable dresses, S by Serena blends empowerment with practicality. Williams’ goal is clear: to create fashion that makes women feel strong, seen, and stylish, regardless of size or background.
12. Uncommon James by Kristin Cavallari
Kristin Cavallari, known for her time on reality TV, has proven her business acumen with Uncommon James, a jewelry and lifestyle brand. The line focuses on minimal yet chic designs that transition effortlessly from day to night. Over time, the brand expanded into home goods and apparel, emphasizing attainable luxury.
Cavallari’s approachable personality and sharp design sense have made Uncommon James a favorite among millennials and Gen Z shoppers. The pieces are elegant but wearable, appealing to those who appreciate understated sophistication.
13. PLEASURES by Alex James (Supported by Wiz Khalifa)
PLEASURES, co-founded by Alex James with early backing from Wiz Khalifa, has carved out a space in the streetwear world with its punk-inspired aesthetic and cultural commentary. Known for its edgy graphics and limited drops, the brand attracts a cult following of fashion-forward fans who embrace individuality and rebellion.
The brand’s collaborations with icons like Reebok and Playboy have only boosted its reputation. It’s a reminder that celebrity involvement in fashion doesn’t always mean mainstream—sometimes it’s about creative expression and pushing boundaries.
14. AERTH by A$AP Rocky
Rapper and fashion visionary A$AP Rocky is no stranger to the style world, and his latest project, AERTH, combines performance wear with a high-fashion edge. The brand blurs the line between functionality and streetwear sophistication, featuring sleek silhouettes and technical fabrics that merge luxury with practicality.
Rocky’s involvement in fashion, from his work with Gucci to his collaboration with Puma, has always leaned toward innovation. AERTH continues that narrative, positioning him not just as a musician but as a forward-thinking creative force in the fashion landscape.
15. Yitty by Lizzo
Lizzo’s shapewear brand Yitty, developed in partnership with Fabletics, celebrates body positivity, self-love, and unapologetic confidence. Unlike traditional shapewear, Yitty’s designs focus on comfort, color, and joy, making wearers feel celebrated rather than confined.
The brand’s inclusive sizing, bold patterns, and playful marketing resonate deeply with Lizzo’s empowering message. Yitty has quickly become a favorite among those who want to embrace their curves and express themselves through fun, stylish essentials.
The Rise of Authentic Celebrity Fashion
The success of these brands shows how the fashion landscape has evolved. Consumers today crave authenticity. They no longer buy products simply because a celebrity endorses them—they invest in labels that reflect fundamental values, quality craftsmanship, and genuine connection.
Modern celebrity brands stand out because they’re built on passion, not just profit. Rihanna, Kim Kardashian, and the Olsens, for example, each bring a unique perspective shaped by personal experience. Their brands resonate because they tell stories, stories of empowerment, representation, and creativity.
What Sets These Brands Apart
- Authenticity Over Image: Today’s successful celebrity brands come from founders who are genuinely involved in design, production, and messaging.
- Inclusivity and Representation: Brands like SKIMS, Savage x Fenty, and Yitty have redefined beauty standards, prioritizing real bodies and diversity.
- Sustainability and Ethics: From LITA’s eco-friendly materials to The Row’s slow-fashion approach, conscious production is now a significant focus.
- Cultural Impact: Labels like HSTRY and Ivy Park weave identity, heritage, and empowerment into their collections, influencing culture beyond fashion.
Why Celebrity Fashion Labels Are Here to Stay
As the industry continues to evolve, celebrity-led fashion labels will likely push even further into sustainability, digital fashion, and customization. Expect more collaborations between celebrities and independent designers, as well as an emphasis on technology-driven designs and ethical production.
The power of celebrity influence isn’t going anywhere. But it’s shifting—away from surface-level endorsements and toward long-term creative ventures that reflect authenticity and impact. These brands prove that when passion meets purpose, celebrity fashion can be more than a trend; it can redefine an entire industry.
In the end, celebrity-owned fashion labels have matured from novelty projects into meaningful brands that shape culture and style worldwide. Whether it’s Rihanna’s fearless inclusivity, the Olsens’ quiet luxury, or Lizzo’s joyful empowerment, these labels reflect a new era of fashion—one that celebrates individuality, authenticity, and innovation.
